Facebook has confirmed that it is changing the names of its two most popular apps, Instagram and WhatsApp, to better showcase its app affiliation. Soon Instagram will be called "Instagram from Facebook" and WhatsApp will become "WhatsApp from Facebook".
The rebranding attempt was discovered on Friday by The Information and later confirmed by Facebook.
"We want to be more clear about the products and services that are part of Facebook," a spokesman said. The Information . Sources told the publication that they were recently notified of the changes, which appear to come as a result of scrutiny of the company's activities by antitrust regulators. holdings.
According to those sources, the name of the app will remain the same on the home screen of your phone and tablet, however, their names will be changed in the App Store for people downloading them for the first time, a move the company has previously taken with its VR-focused sub-app. -Department, Oculus.
Was it written on the wall (Facebook)?
A number of media outlets have indicated that this rebrand has been a long one — in fact, blogger Jane Manchun Wong tweeted about it back in March, just months after the company's founders stepped down, citing declining autonomy. .
While it's unclear whether the move is a government order from the FTC — the organization that The Wall Street Journal has been investigating Facebook's acquisitions of companies in a potential antitrust case — it appears to be related.
Admittedly, Facebook wouldn't benefit much by putting its name on apps: the name has already become a household name and has become associated with privacy scandals. Putting the Facebook name on the two most popular apps will certainly not make those apps more popular than they are, and possibly make users more wary of the security and privacy of those apps.
Facebook has not yet said when the changes will go into effect, but we will continue to monitor the situation as it develops.