Apple is ditching the MacBook in favor of the iPhone 11 - and it could cost it dearly

You may have noticed that Apple has released several new smartphones recently, including the iPhone 11 Pro, and while the Cupertino company has been gushing about its latest phones, it's become even more obvious that it seems almost completely uninterested in his MAC and MacBook.

I can understand why. Smartphones are still thought of as sophisticated and modern, and they are a surefire way to get people to shell out their hard-earned cash every few years.

Laptops like the MacBook, however, are no longer seen as the everyday workhorses that are there to get the job done, but not the status symbols they once were. They have lost their cool. While Apple was once a computer company, it is now essentially a phone manufacturer.

A phone manufacturer who actually wants to be a camera manufacturer. Of course, the reason why Apple stuck three ugly lenses on the iPhone Pro, and spent most of its presentation talking about the photo and video capabilities of its new phones, is because it desperately wants to be Canon or Nikon - not Nokia. I can't really remember Apple Pro Calls or 5G or whatever you would use to make phone calls. Using the phone to call people? Why, it's almost as boring as a laptop!

iPhone 11 Pro in Midnight Green

Recognize this apple - you just want to make a camera

But by taking Photo? This is what all the cool guys do, so let's make a camera that can also make some phone calls.

So I understand what I'm doing. But, for those who still think of Apple as a computer company, for those who use MacBooks and Macs, Apple's neglect of the other side of things is starting to get annoying.

Falling out of love

So what do I mean when I say that Apple is the neglect of its PC by the business? After all, Apple recently released new versions of its MacBook Air and MacBook Pro laptops. Surely that means he's still interested in his laptops?

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In fact, I would argue that Apple's latest update to their MacBooks is a clear indication of how disinterested Apple is in their laptops.

After all, there were no great new features, nor any changes in the design of the notebooks. Apple has even stuck with the hated butterfly keyboard switch, despite numerous reports from the keyboard failing. If Apple really cares, surely it would have at least changed the keyboard rather than patching holes.

Instead, only updates to this year's model have slightly improved specs - nothing special, of course.

Imagine if Apple treated the iPhone like its MacBook - updates every year, just a small spec - there were riots in the streets. OK, maybe not. But the line outside the Apple stores on their run, the days will certainly be shorter.

MacBook Pro (13-inch, 2019)

This damn keyboard stays

Upcoming new MacBook?

Now, rumor has it that a more revolutionary MacBook Pro update is coming at some point - with hints of a MacBook Pro 16-inch device launching (praise Tim Cook) a new keyboard.

True, there wasn't even a hint of what's in Apple's latest event. But if Apple - Is The planning has been substantially redesigned, and the existing 2019 MacBooks are released as mere devices aimed at educating people before the new - more interesting - MacBook is announced, then this is a risky strategy.

Not only will it annoy those who bought a 2019 MacBook, only to find, a few months later, that it has been completely replaced, but it has allowed Apple's laptop competitors to catch up, and in some cases overtake them.

Apple used to go to the laptop manufacturer if you wanted a thin, light and powerful device. However, many Windows PCs now offer premium models that are just as impressive. Known as 'ultrabooks', these Intel-powered laptops offer stunning design and performance that in many cases blows MacBooks out of the water. Apple has taken its eyes off the ball, and companies like Asus, Dell and even Microsoft have been keen to step up.

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Not only that, but while Apple stubbornly sticks to the same tried and tested form factor, other laptop makers are trying out new and innovative designs. Of course, not all of them are successes (we didn't convince the ASUS Pro Duo series with two screens, for example), but at least they do something different.

At least companies like ASUS with laptops

A victim of your own success

In many ways, I think the neglect of Apple's MacBooks is because they do what they do well. Apple was probably nailed down years ago, so even without a facelift, MacBooks are still some of the thinnest and best laptops in the world.

The solid build quality (keyboard issues aside) also means that the processor can last for years without its owners needing an upgrade. Unfortunately, I don't think Apple is interested in the type of customer who buys one of their devices every five or six years.

With the iPhone and Apple watching (and, to a certain extent, the iPad), Apple has already convinced a hell of a lot of people that they need to buy the latest version every year. This is a money tree, it tends to tidy up, even if it results in leaving other aspects of its activity uncultivated.

Perhaps Apple will release an exciting new MacBook. Maybe he will find his passion for laptops once again. But, there are now so many alternatives to what to do, how well it does its job - if not better - that Apple might find it too late.

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