The Chinese automaker will continue to match the UK government plug-in to provide the car to the top manufacturer's exclusive models
Mg extended its attractive discounts to AP signed up after it received 2000 orders in its first two months of sales.
The company will continue to match the UK Government's £3500 grant for a top-spec model for its next 1000 customers, bringing the price to $23,495. Cheaper excites get a £3000 discount, along with a £3500 grant bringing the price to £21,995.
According to the Society of Automobile Manufacturers and Traders, MG sold 1078 units in total in June 2019, highlighting the initial sales figures of the AP EV as a significant surge in demand. While it took longer for the AP to sign up to hit 2000 sales, it's hoped the extended discount will continue the momentum of the electric crossover.
“Since the official launch of GS registered in July, MG dealerships across the country have reported unprecedented demand from customers looking to get behind the wheel,” said Daniel Gregorious, Head of MG UK Sales and Marketing. “Our mission at MG is to make high-tech, zero-emission vehicles available to everyone, and we are on our way.”
We drive MG cost electric SUV in the UK
After the next 1000 examples have been sold at AP, the EV will be available from $24,995 including government subsidies. Unrivaled in its position as a value-for-money electric compact SUV, the ZS EV represents a much more affordable alternative to the Kia e-Niro, which costs from €32,995 post-grant.
The AP EV's archrival, the Hyundai Kona Electric, is priced at £27,250 but is currently off sale in the UK, with potential buyers having to join a waiting list. Like Hyundai and Kia, MG is applying a seven-year warranty on all ZS models sold in the UK.
The ZS EV was first revealed at the Guangzhou Auto Show in China last year, and it will be sold alongside existing petrol versions of the ZS.
It makes use of a front-mounted electric motor, producing 141bhp and 260lb ft. The water-cooled 44.5 kWh lithium-ion battery is good for a 163-mile range during the WLTP test cycle, and is capable of fast charging from flat to 80% capacity in half an hour.
Styling changes beyond the conventionally-fueled model are minimal and limited to the inclusion of a charging point in a closed grille, and a newly designed set of 17-inch alloy wheels.
Inside, standard equipment includes an 8-inch touchscreen, satellite navigation, Android Auto, Apple CarPlay, Bluetooth and DAB radio. Z. S. E. V. prioritizing interior space and practicality, with double-tier loading and multiple hidden storage spaces for maximum load capacity.
Mg enjoying sales success in China, owned by Gupta. Last year, 134,786 vehicles were sold, a significant increase from 80,389 sold in 2016. That success is accelerating in 2018; MG has already surpassed its 2017 end-August total by selling 179,109 vehicles.
China is the world's largest market for electric vehicles, and over 250 km is now the norm, not the exception.
The ZS EV made its first debut alongside the new HS SUV, which is understood to be lining up to replace the GS in the MG UK range as early as this year.
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