Echo Show 5 has only been around for a few months, but Amazon has completely erased the price for the Black Friday sale.
The tiny-but-shiny smart display will cost you just £49.99 on Amazon UK over the next few days. That's a savings of £30 off the regular price of £79.99 or 40% off.
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The Amazon Echo 5 is a smaller version of the original Echo show smart assistant with a screen. As such Alex's full support.
Sub-£50 is a hefty price tag, especially considering the device is so new and with such aggressive pricing it's understandable that Amazon wants to push Alexa as a visual service as well as an audio one.
The Echo 5 sports a 940 x 480 5,5-inch display and is perfect as a bedside smart alarm clock or kitchen assistant - with step-by-step recipes from BBC Good Food.
You can also video call via Skype or listen on Spotify, Amazon Music, TuneIn Radio and Apple Music.
Echo 5 can also be used to control smart home appliances, including a doorbell ring that will show you who is outside your front door and even let you speak to them directly.
Since releasing the Echo 5, Amazon has also debuted the Echo 8, which went on sale yesterday and is already discounted, too!
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