General Motors plans to announce an all-electric Hummer pickup truck next month, according to a new report.
"Wall Street Journal" stated that the car will be teased during the 2020 Super Bowl on Feb. 2 through a new commercial starring LeBron James. He also said that GM plans to sell the launch truck in 2022. The car will be called Sport Hummer, but will be sold under the GMC brand.
GM stopped production of the Hummer about ten years ago. A civilian twist on the iconic military Humvee, the Humvee was the poster child of a squandering era. The overpriced SUV enjoyed its time in the spotlight, becoming synonymous with action hero Arnold Schwarzenegger. But the sharp rise in gas prices and the financial crisis of 2008 brought change and the end of the Hammer.
With interest in electric vehicles growing along with increasing environmental concerns, there have been many rumors of the Hummer being resurrected as a clean, green, oversized off-road machine. Bloomberg first claimed that last summer GM wanted to resurrect the Hummer brand. But at the time, it was a long way from any kind of confirmation. Not to mention that electric SUVs on the market were quite rare.
That said, SUVs and pickup trucks are quite popular right now. And GM has said it plans to launch 20 new electric vehicles in all global markets by 2023. Perhaps he thinks a Super Bowl surge is the right way to finally celebrate the Hammer's rebirth as a modern EV.