Atari-branded hotels are coming to the US for nostalgic gamers

Just thinking of an Atari evokes nostalgic feelings for many. Now imagine if you could fully immerse yourself in the world of Atari.

Of course, you could erase your own console and run the game, or play one of the classic games on your phone. But those of you who want to live and breathe all things Atari may be yearning for something more, well, tangible. Perhaps in full Atari-branded hotel will suffice?

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Atari, which has long licensed its brand through several partnerships, has signed a new agreement that will see eight Atari-branded hotels be built. The company announced the signing of a licensing agreement with US real estate developer True North Studios and GSD Group to build hotels in Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose and Seattle. Construction will start this summer.

Atari will receive 5% of the hotel's revenue. These are descriptions of new hotels "video game" themed destinations complete with VR and AR playgrounds for families and business travelers. It looks like some hotels will be equipped with halls specifically for esports events, although they also have the usual amenities like conference rooms, restaurants and bars. Some even house theaters.

If this project makes you think of the Atari VKS, check out our guide on what the upcoming retro console is. It first went on sale through a hugely successful Indiegogo crowdfunding campaign. That is currently closed, however, so pre-orders are being accepted through GameStop and Walmart in the US, plus the Atari VCS has a self page. The retail price of the Atari 800 VKS is $390.

The official Atari VKS website says "early 2020" for the shipping date, although the Walmart listing says March 20, 2020. Mind you, it was originally intended to launch in 2019, so we can't help but wonder if Atari's new hotels get rid of a string of setbacks and delays.

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