Promoters of partners from Bahrain to Dakar attempt

Bahrain and Prodrive join forces to launch 2021 Dakar rally team New international brand promoters will build two cars to compete in 2021 event

British motorsports engineering firm Prodrive has partnered with the Kingdom of Bahrain to develop a car to compete in the 2021 Dakar Rally.

The newly formed Promotions International will design and build a vehicle specifically for challenging off-road events, with the goal of competing at the highest level in the T1 class.

The car is in the early stages of development and will draw inspiration from the promoters' extensive motorsport experience, but little is known about its performance or off-road capabilities yet.

Promoters International also plans to produce customer cars for other teams, as well as offer parts and parts as part of their operations.

Rally next year "Dakar" will be the second will be held in Saudi Arabia, in Jeddah Opening and final in Riyadh. Competing in the Middle East represents something of a homecoming for the promoters, who claimed their first motorsport victory at the 1984 Qatar International Rally.

“It has been a longtime dream of mine and promoters to compete in the Dakar Rally,” promoters founder David Richards. "Dakar is a new and bold project for the promoters, but I and the whole team in Banbury are waiting."

Kingdom of Bahrain sponsored this year's winner in Dakar through Bahrain holding Mumtalakat, with SPC x-RAID driver Carlos Sainz won his third Dakar win.

"We are very proud to move the rally to the region," Mumtalakat CEO Khalid al-Rumaihi said. "In partnership with promoters, we are expanding Bahrain's significant motorsport heritage."

More details about the team and the new car will be shown in March.


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