YouTube affiliates reportedly offer third-party subscriptions to video streaming services.
The Google-owned company aims to give customers the ability to subscribe to "a wide range of subscription streaming services from entertainment companies", according to information. As far as we can tell, YouTube basically wants a better competitor to Amazon and Apple, allowing users to subscribe to other streaming services such as HBO currently, Netflix, CBS full access.
- What is YouTube premium, how much does it cost, and how does it work?
Amazon is already allowing Premier Video subscribers and Fire TV owners to do so through the Amazon Channels Initiative, and Apple is also allowing it through Apple TV. These companies, of course, will receive their share of the income from each entry. Information, analysts estimate that Amazon made $2,6 billion from channel subscriptions in 2019, and that it will grow into a $3,6 billion business in 2020.
Mind you, Google recently opened YouTube premium and YouTube music already has 20 million paid subscribers, while YouTube's TV package has two million subscribers. YouTube, itself, also has two billion monthly users who watch and download millions of hours of content for free.
Add it all up, and it's certainly likely that YouTube would like to develop ways to further engage customers from the likes of Apple and Amazon, while also creating a new, lucrative revenue stream.