Mastering SEO can be difficult, especially if you're just starting out. Luckily, finding the best SEO tools isn't hard, we've rounded them all up in this list. We contacted over 30 SEO experts to find out which SEO software is the best and which keyword tracking tools impress SEO experts. You don't have to try all these tools, you just need to figure out which one works best for your business.

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Why Use SEO Tools? 

SEO tools will save you from tedious keyword research and data analysis. With these tools, you can see what is working and what parts of your strategy can be improved. The best SEO tools also provide reports on how you compare to the competition and where the biggest opportunities lie. What's more, they allow you to measure search performance by country, region, or language.

See also: google search commands

Getting better. If you manage more than one website, SEO tools can help you evaluate the performance of each site on the fly. Many multi-website entrepreneurs end up putting a lot of data into spreadsheets and manually parsing it. But it soon becomes overwhelming and raises the risk that the reports will be inaccurate. Luckily, you can use SEO software to save hours of work and create accurate reports with just one click.

The Best Search Engine Optimization (SEO) Tools

1. Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended online SEO tools. It is second only to Google in terms of the size of search robots. SEO experts can't get enough of Ahrefs' site audit feature as it's the ultimate SEO analysis tool. The tool shows you which parts of your website need improvement in order to rank higher in search engines. In terms of competitor analysis, you will likely use Ahrefs to identify competitor backlinks to use as a starting point for your own brand. You can also use this SEO tool to find the most related content in your niche, check and fix broken links on your website, and get an overview of your top performing pages (so you can see what information attracts visitors). .  

Syed Irfan Ajmal, Marketing Manager at Ridester, loves Ahrefs SEO Keyword Tool. He shares: “Ahrefs is by far our favorite tool when it comes to various aspects of SEO such as keyword research, ranking tracking, competitor research, SEO audit, viral content research and more. We add our website and the websites of our competitors to it. The tool then shows us sites that link to our competitors but not to us. This helps us find great link opportunities. But it wouldn't be so easy if Ahrefs didn't have the largest backlink database. Ahrefs has been instrumental in boosting our site rankings for several top keywords and getting 350 monthly visitors.”

2. Google Search Console: The Best SEO Tool

Google Search Console, provided free of charge to anyone with a website, allows you to track and report on your website's presence in Google search results. All you have to do is verify your website by adding code to your site or going through Google Analytics and you can submit your sitemap for indexing. While you don't need a Search Console account to appear in Google search results, you can control what gets indexed and how your website is presented with that account. As an SEO validation tool, Search Console can help you understand how Google and its users see your website and allow you to optimize it for better performance in Google search results. This is especially useful for new websites as it allows site owners to submit web pages for search indexing. 

3. SEMRush: SEO Marketing Tools

SEO marketing tools like SEMRush are usually popular with fans of the SEO community. Experts love that they allow you to easily assess your rankings and spot changes and new ranking opportunities. One of the most popular features of this SEO tool is Domain Versus Domain Analysis, which makes it easy to compare your website with competitors. If you need analytics reports to help you better understand search data, your website traffic, or even your competitors, you can compare keywords and domains. The on-page SEO checker tool makes it easy for you to track your rankings and find some recommendations to improve your site's performance.

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with its ‘organic traffic analysis’ feature. This feature allows me to see all of my lead articles in one dashboard, along with related keywords, social media posts, and word count. This gives me a quick overview of what works and where to optimize. I usually use SEMrush in my day to day work, love this tool and love using it to audit the site to optimize its performance. Since we started using SEMrush, we have improved the health of our site by 100% and increased conversions from our content pages by 15%.”

4. KWFinder: SEO Keyword Tool

An SEO keyword tool like KWFinder will help you find long tail keywords that have a lower level of competition. Experts use this SEO tool to find top keywords and create backlink and search results analysis reports (search results page). Their Rank Tracker tool helps you easily determine your ranking by tracking your improvements based on one key metric. Plus, if that's not enough, you'll get tons of new keyword options to help you rank higher for your site.

George Perry, SEM specialist at Bandwidth, is delighted with KWFinder. “I love that it not only shows me information for the keyword I was looking for, but also gives good suggestions on related terms and how they compare (volume, CPC, difficulty, etc.) with the term I originally watched. . I was able to help my clients target not only those big, simple vanity terms, but those terms lower in the funnel and more likely to convert, allowing me to target them through focused content, the questions they actually ask. ".

5. Moz Pro: SEO software

Moz Pro SEO software continues to emerge as one of the best SEO tools that experts actually use. Some experts were delighted that Moz was always up to date despite Google's regular algorithm changes. Others praised Moz's chat portal, which allows them to always get an insightful answer to every question they ask. Whether you're looking for keyword recommendations or site crawls, Moz is a powerful, full-service tool. You can get a great idea of ​​how your site is performing as well as how to improve it. They also have a free MozBar toolbar that you can download to see your site's metrics when you view any page. If you want to learn more about SEO, you should also consider MozCon, their annual conference.

Keri Lindenmuth, Marketing Manager at Kyle David Group, the SEO tool is none other than Moz Pro. She says, "My favorite feature of this tool is the 'page optimization feature.' It tells you exactly what steps you can take to improve the SEO of each page on your site. For example, you'll be prompted to "Include the keyword in the title of this page" or "Add an image with the alt tag of the keyword." This tool has significantly improved our clients' business simply by increasing transparency. We can compare the traffic and optimization of their sites with those of competitors. We can see what pages and search queries their competitors are running on, and modify our web methods to compete with theirs. Without a tool like Moz, SEO becomes a guessing game. You have no idea where you are doing well and where you can improve.”

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6. Ubersuggest: Keyword tracking tool

Ubersuggest, developed by Neil Patel, is a free keyword search tool that helps you identify keywords as well as the search intent behind them by showing you the most popular search terms From short to long phrases, you can find the right terms to use on your website with hundreds of suggestions from this free keyword tool. Ubersuggest metrics include keyword volume, competition, CPC, and seasonal trends in their reports. Great for both organic SEO and paid PPC advertising, this tool can help you determine if a keyword is worth targeting and how competitive it is. 

7. Respond to the Public: Free SEO Tools

Free SEO tools like Answer The Public make it easy to find topics for your blog. I used to use this tool to create content for specific keywords to rank higher on the web. Let's say you're into fitness. You can use this free SEO tool to create content for keywords like fitness, yoga, running, crossfit, exercise and cover the whole gamut. This is great for finding opportunities for featured snippets. Let's say you hired a freelancer to create content for you, all you have to do is download this list and send it to them. And it only takes you five minutes, making it one of the most effective ways to come up with SEO themes for new websites.

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools for writing SEO content for a website is AnswerThePublic.com. The best feature of the tool is that it presents a list of questions that users ask for a particular keyword. If I run out of really helpful content ideas, or if I put together an FAQ page, it provides invaluable guidance as to exactly what people are looking for. Not only is this good for SEO content, it means our clients can answer questions on their site, minimizing the amount of customer service calls they receive and giving more credibility to the page and the business as a whole. And here's a little tip: don't try to read the question wheel to avoid neck pain by pressing the "Data" button."

8. SpyFu: Free SEO Tools

While SpyFu has an amazing premium version, many of our experts are thrilled with its free features. If you're just starting out, you can easily pick up the paid features once you start getting successful. You can easily view how many times a keyword has been searched each month and easily determine the ranking difficulty for that keyword. You can also do a little research on your competitors to determine what keywords they are using. Also, you can search a competitor's website or your own website to easily find out how many organic keywords they have, how many monthly clicks they get, who their paid and regular competitors are, what campaigns they run with Google Ads, etc. It is one of the most detailed SEO analysis tools on the market.

Adele Stewart, Senior Project Manager at Sparq Designs, can't get enough of SpyFu's SEO software. She shares, “I've used SEMrush and Agency Analytics in the past, but SpyFu outperforms my client's competitors. All of SpyFu's features are great, but my favorite is the SEO Research feature. You can connect a competitor's domain and get information about their own SEO strategy. You can see what keywords they are paying for compared to their organic position, view their top keywords, and even rank their keyword groups. Using SpyFu has been integral to my client's SEO success. There's a lot more to keep track of and report on, plus I don't have to put in as much research effort as I do with other SEO software. SpyFu extracts the information I need and organizes the reports in a presentable and understandable way for my clients.

9. Woorank: SEO Ranking Tool

Woorank is the best SEO analysis tool that offers free and paid options to track and report on your marketing data. You can connect your competitors to see what keywords they are targeting so you can match with them. Try to understand how keywords perform over time in order to optimize them for users and search engines in the best possible way. And, most importantly, understand what your website is missing from both a technical and content standpoint. Woorank can help you identify duplicate content, downtime, and security issues, and provide recommendations on how to fix them.

10. Majestic: SEO Marketing Tools

According to experts, Majestic is one of the best SEO marketing tools. It has countless useful features such as The Majestic Million which allows you to see the ranking of millions of top websites. Has your site made it popular? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool for finding the best keywords to target, and it also has features designed to compare sites and track your rankings.

Ryan Scollon, SEO consultant at RyanScollon.co.uk recommends SEO Majestic tool. He says: “My favorite SEO tool is Majestic, whose main function allows you to check backlinks on a website of your choice. My favorite feature is the ability to add your own client's site and a group of competitors, making it easy to compare various SEO metrics such as trust flow, number of referring domains, and number of external backlinks. Not only does it help us understand the weaknesses [of client optimization], but it also provides a simple table that we share with our clients so that they, too, can understand the problems and how they are losing out to their competitors. We also use Majestic to check competitor backlinks as we can sometimes find a few simple opportunities to take advantage of before moving on to other link building tactics.”

Google Trends has been around for years, but it's underused. Not only does it give you information about a keyword, but it also offers great insight into trends on a topic, which can be invaluable at any stage of business growth. Search for keywords in any country and get information about it, such as popular searches, growing searches, interest over time, and geographic location based on interest. If you're not sure which trends are right for you, this is the best SEO tool.

12. SEOQuake: Free SEO Tools

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs an on-page site audit, evaluates both your internal and external links, and compares websites to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy-to-read SEO dashboard, and an export feature that makes it easy to upload and send data to key people on your team.

Bryn Chartier, a digital marketing expert and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension and SEOquake is the best free SEO tool for instant SEO performance on any website or SERP. I can instantly do an on-page SEO audit for myself or competitors, and the search overlay feature is a great visualization of the page's key metrics that I can export to CSV and share with my team. This tool saves me hours of manual work and I can use it to create SEO optimized content instead.”

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13. Siteliner: SEO Analysis Tool

Siteliner is an SEO checker tool that helps you find duplicate content on your site. What is duplicate content? Content identical to other websites. And Google is punishing websites with this. With these SEO tools, you will be able to crawl your entire website to find duplicate content, broken links, average page size and speed, number of internal links per page, and more. It also compares your site to the average number of sites reviewed with this tool to help you better understand where you are.

Tees Gordon, Search Engine Marketer at Kumo Digital, recommends the SEO Siteliner tool. He shares: “Siteliner is one of my favorite SEO tools when I’m offered a new site. Identifying and fixing potential issues almost automatically improves quality and value, reduces cannibalization, and adds more context to a particular page if done right, which is the only reason to use this tool. As for the free tool (paid version offering more features) offering the ability to check for duplicate levels, broken links, and the reasons why any pages were skipped (robots, no index, etc.), there can be no complaints at all. The key feature that Siteliner works better than any other I've come across is the repeated content table. It simply and easily places URLs, relevant words, percentages and pages. And since it's smart enough to skip tagged pages without an index, it's safe to say to deal with the majority showing a high percentage. I've seen a lot of e-commerce sites relying on vendor descriptions, service sites that want to use the same text to target multiple areas, and sites with just thin pages—sometimes a combination of the two. I have seen the addition of valuable and unique content lead to higher rankings and in turn, the number of sessions and conversions for clients has skyrocketed. All this is connected with Siteliner. It may not be the corporate, singing, dancing software that promises the world, but its simplicity is perfect.” I have seen that adding valuable and unique content has led to higher rankings and in turn, customer sessions and conversions have skyrocketed. All this is connected with Siteliner. It may not be enterprise-grade software singing and dancing that promises the world, but its simplicity is perfect.” I have seen that adding valuable and unique content has led to higher rankings and in turn, customer sessions and conversions have skyrocketed. All this is connected with Siteliner. It may not be the corporate, singing, dancing software that promises the world, but its simplicity is perfect.”

14. Bold Rating: SEO Tools

Chrome SEO extensions like Fat Rank make it easy to analyze your site's performance. This SEO Keyword Tool lets you know the ranking of your keywords. You can add keywords to your search to find out your page rank for each keyword you have optimized for. If you don't rank in the top 100 results, it will tell you that you are not ranking for that keyword. This information allows you to better optimize your website for that keyword so that you can make the necessary adjustments.

Blake Aylott, SEO Expert at Project Build Construction, the favorite free SEO tool that no one ever talks about. “The SEO tool is called Fatrank. This is a Chrome extension and it shows the ranking of any search term you enter as a URL if you are on that URL. If I need to know how I'm currently ranking for a keyword, I can just type it in and see. It is very accurate and alive. This tool comes in handy when clients want to know their current rating for something and I can tell them with 100% accuracy. Fat Rank is free and should be part of every SEO's arsenal of tools."

15. Keywords Everywhere: SEO Keyword Tool

Everywhere Keywords is another great Chrome SEO extension that collects data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. These free SEO tools make it easy to find the best keywords for your site. So, instead of browsing multiple websites every day, you can use this one tool to save a huge amount of time.

Egan Heath, owner of Get Found Madison, is a big fan of the Chrome Keywords Everywhere extension for SEO. He shares: “This allows both me and my clients to see monthly US keyword search volume right on Google, which is great for brainstorming blog ideas. It also allows you to bulk upload keyword lists and view data that Google now hides behind huge ranges if you don't pay for Google Ads. Incredible price for a free tool! »

16. Screaming Frog: Online SEO Tools

Ribbit, Ribbit. Screaming Frog is considered by experts to be one of the best online SEO tools. They love how much time they save because this tool analyzes your site very quickly for site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insight was faster than most online SEO tools. This tool also informs you about duplicate content, bugs to fix, bad redirects, and areas of improvement for link building. Their SEO Spider tool has been recognized by top SEO experts. 

John Hoffer, CFO of Fractl, loves the Screaming Frog SEO tool. He shares, “I wouldn’t be able to do my job without it. This allows me to crawl customer and competitor sites and get a broad overview of what's going on. I can see if pages are returning 404 errors, find word counts, get a list of all title and H1 tags, and analytics data in one place. At a glance, I can find quick fixes and see which pages are getting traffic. Maybe the meta descriptions are missing, or the title tags are duplicated all over the site, or maybe someone accidentally didn't index some pages - it's all there. I also like the ability to extract certain data from pages. Recently I was working on a catalog and I needed to find the number of ads on each page. I was able to get this information using Screaming Frog and view it next to the analytics data. It's nice to know what competitors actually have on their sites. This is great for content ideas. All in all, Screaming Frog gives me the opportunity to do a quick revision and walk away with an understanding of what's going on. It opens up opportunities for easy wins and practical ideas. I can determine if the site migration went smoothly; they usually don't. With the inclusion of traffic data, I can also prioritize tasks.”

17. Serpstat: All-In-One SEO Platform

Serpstat is a website hacking platform for SEO, PPC and content marketing purposes. If you're looking for an affordable all-in-one tool for SEO, competitor analysis, and team management, Serpstat is a great choice. Many experts are now moving to this tool as it collects keyword and competitor analysis data across all Google regions in the world. In addition, Serpstat is known for its amazing features. The most popular of these is the "Missing Keywords" feature, which identifies the keywords for which your competitors rank in the top 10 search results but you don't.

Dan Taylor, Senior Technical Consultant for Search Engine Optimization and Chief Account Officer at SALT.agency, switched to Serpstat after trying other tools: “I have used a lot of keyword research and analysis tools over the years I have been working in digital marketing, and a lot of them started to really lose and try to diversify into different things, losing focus on what people use this tool for in the first place. Serpstat is a great tool for researching, tracking performance, and monitoring multiple data points. It's also easy to use, and the fact that it allows you to use the multiplayer plan at level 3 is a game-changer. To sum up, Serpstat is a great addition to the toolset we use and a very functional, cheaper and less expensive alternative to other popular platforms.”

18. Additional tool: incognito.

Switching to incognito mode and doing a Google search will give you an unbiased, "clean" search to understand what your user sees and what results they get when they search for keywords. Using the autocomplete options will give you suggestions for semantic keywords to use. As one of the best free SEO tools, incognito search is useful as it shows you where you are really doing on the results page for a particular query.

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