ASO optimization: what is it and why is it needed?

ASO optimization: what is it and why is it needed?

ASO (App Store Optimization) is a set of measures to optimize an application’s page in the application store in order to increase its visibility and the number of installations.

Why do you need ASO optimization?

ASO optimization ( is needed to make the application easy for users to find and install. The higher an application is in the ranking, the greater the likelihood that a potential user will see and download it.

Main stages of ASO optimization

ASO optimization includes the following stages:

  • Analysis — collecting data about the market, competitors and target audience of the application.
  • Creation — development of an ASO strategy and preparation of necessary materials.
  • promotion — carrying out activities to increase the visibility of the application.

Subheading 1: Analysis

During the analysis phase, the following data must be collected:

  • Top queries — words and phrases that users use to search for applications.
  • Competitors - applications that compete with your application.
  • The target audience — characteristics of people who could potentially install your application.

Subtitle 2: Creation

At the creation stage, it is necessary to prepare the following materials:

  • app name — it should be short, memorable and relevant to search queries.
  • App Description - it should be informative and attractive to users.
  • Screenshots and videos — they should clearly demonstrate the capabilities of the application.

Subheading 3: Promotion

At the promotion stage, the following activities must be carried out:

  • Participation in promotions is a good way to draw attention to your application.
  • Online advertising is an effective way to increase app awareness.
  • Review optimization — positive reviews help increase user confidence in the application.


Advertmobile is a company that specializes in ASO optimization. The company has experience with applications in various categories and offers a wide range of services, including:

  • Analysis and audit — the company will help you analyze your application page and identify opportunities for improvement.
  • Creation and editing — the company will help you create or improve the name, description, screenshots and videos of your application.
  • promotion — the company will help you carry out promotions, launch advertising and optimize reviews.
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ASO optimization is an important stage in promoting a mobile application. If you want your app to be successful, you need to pay attention to optimizing it.

Why is it better to use the services of Advertmobile?

Advertmobile company has the following advantages:

  • experience — the company has experience working with applications in different categories.
  • A wide range of services — the company offers a wide range of services that will help you improve your application page.
  • Individual approach — the company approaches each project individually, taking into account its characteristics.

If you want your application page to be optimized at a high level, then it is best to use the services of Advertmobile.

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