Many companies use a trade aggregator. This is Google Shopping, which is an advertising platform Ads. Using this option, you can advertise a product, attract new buyers to your products.
Benefits of Google Shopping Product Ads
The Google Shopping platform provides a greater likelihood that the product will be purchased. Using the platform, you can familiarize the buyer with the company’s products. You can find out how to best use advertising on the website https://wedex.com.ua/ru/uslugi/torgovaya-reklama/ , consult with specialists on this matter.
The seller, using product advertising, indicates information about the product. He attracts visitors to his site who are interested in this offer. When entering a search query, a trading platform appears, on which the cost of the product, its name and image will be indicated.
Such advertising has a wide reach. The visitor can see several ads. The advantages include ease of management. There is no need to make a basis of keywords, as required by targeting. When entering a search query, the information specified in the Google Merchant Center will be used
Google Shopping advertising
When using a contextual network, the focus is on keywords. If you use Google Shopping, then the search query will be used. This helps to simplify the user’s actions, not to create a complex network that leads to target actions.
Classification is done in a simple way. The advertiser puts their product on the site and pays only for user clicks on queries related to relevance. There is no need to spend a lot of time managing the advertising campaign.
How to use Google Shopping:
- a complete list of products is created that needs to be displayed on the platform;
- a questionnaire for registration is organized;
- convenient form of payment;
- a basket is created.
Advertising in Google Shopping is created automatically. The advertiser must provide a photo of the product, indicate its price, name, information about the characteristics. After that, the product will be placed on the site and will become available when conducting search queries. The buyer will see the cost of the product and will be able to choose whether to learn more about this product by clicking on it.
It is important to pass moderation. The platform has a list of products that cannot be placed on it. Therefore, the advertiser must specify the type of product that he can advertise. The list of items is in a separate category on the service.