ASO (App Store Optimization) is a set of measures to optimize an application page in an app store in order to increase its visibility and the number of installations.
Why ASO optimization is needed
ASO optimization ( https://advertmobile.net/aso.xhtml ) is needed to make the application easy to find and install for users. The higher the application is in the rating, the more likely it is that a potential user will see and download it.
The main stages of ASO optimization
ASO optimization includes the following stages:
- Analysis – collecting data about the market, competitors and the target audience of the application.
- Creation – development of an ASO strategy and preparation of necessary materials.
- Promotion – conducting events to increase the visibility of the application.
Subheading 1: Analysis
At the analysis stage, the following data must be collected:
- Top queries are words and phrases that users use to search for apps.
- Competitors – apps that compete with your app.
- Target audience – characteristics of people who are likely to install your app.
Subheading 2: Creation
At the creation stage, it is necessary to prepare the following materials:
- Application name – it should be short, memorable and relevant to search queries.
- Application description – it should be informative and attractive to users.
- Screenshots and videos – they should clearly demonstrate the capabilities of the application.
Subheading 3: Promotion
At the promotion stage, the following activities must be carried out:
- Participating in promotions is a great way to get your app noticed.
- Online advertising is an effective way to increase the visibility of your app.
- Optimize reviews – Positive reviews help increase user trust in the app.
Advertmobile
Advertmobile is a company that specializes in ASO optimization. The company has experience working with applications in different categories and offers a wide range of services, including:
- Analysis and audit – the company will help you analyze your app page and identify opportunities for improvement.
- Creation and editing – the company will help you create or improve the title, description, screenshots and videos of your application.
- Promotion – the company will help you conduct promotional campaigns, launch advertising and optimize reviews.
Conclusion
ASO optimization is an important stage of mobile app promotion. If you want your app to be successful, you need to pay attention to its optimization.
Why is it better to use the services of Advertmobile
Advertmobile company has the following advantages:
- Experience – the company has experience working with applications in different categories.
- Wide range of services – the company offers a wide range of services that will help you improve your app page.
- Individual approach – the company approaches each project individually, taking into account its specific features.
If you want your app page to be optimized at a high level, then it is best to use the services of Advertmobile.